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Value added


Photo by Riccardo Annandale on Unsplash


What do you value in life? At the moment I would bet it's your health and your family, and of course these are incredibly important, but dig deep... what now? How do you live your life? What are your expectations? of yourself? of others?


Whatever we do in our lives, we attach our own values - I did the same when starting Cygnini. I brought with me my own set of values and high expectations. I planned (and still do!) as though I was buying into the experience, as though I was attending a workshop. What would I want?


Obviously my values are different from others, but I believe they are empathetic to the kind of people I'd like to attract to the Cygnini family - people like me; people like you!


Do you have high expectations? I know I do. I worked in retail pre-teaching and held various management positions - I had high expectations then too! I had to.

The public can be (rightly) very demanding in their expectations of what makes a great store, and require only the best in customer service. You have to deliver.


Photo by Mike Petrucci on Unsplash


Cygnini is my 'store', my standards need to be high. Whatever I am selling, it needs to be how I would expect it to be at this point in time. Yes, I have a vision of how the business will develop and what the 'store' will provide as we move forward, but right now it still needs to be right, be personal.